Ladbrokes Pakistan – Privacy Policy and Data Protection

This Privacy Policy applies to the Ladbrokes Pakistan online platform operated at ladbrokes-jit.com ("Ladbrokes", "we", "us", "our"). Ladbrokes acts as the data controller in respect of all personal information collected from players and visitors in connection with use of the Ladbrokes platform.

As data controller, Ladbrokes determines the purposes and means by which your personal data is processed. We are committed to handling your information responsibly, transparently and in accordance with applicable data protection laws.

By registering a Ladbrokes account or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy. If you have any questions, please contact us at support@ladbrokes-jit.com before registering.

Ladbrokes collects personal data in three main ways: data you provide directly to us, data generated automatically when you use the platform, and data received from third-party payment processors and verification services. Here is a detailed breakdown:

We do not collect or store sensitive personal data such as biometric data (beyond liveness checks where required for verification), health information, political opinions or religious beliefs.

Ladbrokes uses the personal data it collects for the following purposes. We only use your data for purposes that have a valid legal basis – these are set out in Section 4 below.

• Account creation and management: To set up your Ladbrokes account, verify your identity, manage your login and keep your profile accurate and up to date.
• Processing bets and casino gameplay: To accept and settle your bets, process wins and losses, and maintain your betting and gaming history.
• Payment processing: To process deposits and withdrawals in PKR through your chosen payment method, reconcile transactions and issue refunds where applicable.
• Identity and age verification (KYC): To comply with our obligation to verify that all players are 18 or older and to prevent fraudulent or duplicate accounts on Ladbrokes.
• Anti-Money Laundering (AML) compliance: To monitor transactions for unusual patterns and report suspicious activity to relevant authorities as required by law.
• Customer support: To respond to your questions, resolve disputes and provide assistance with your Ladbrokes account.
• Platform improvement: To analyse how the Ladbrokes platform is used, identify bugs, improve page performance and develop new features that are relevant to Pakistani players.
• Responsible Gaming: To monitor betting patterns that may indicate problem gambling behaviour and to offer appropriate support tools proactively where needed.
• Marketing communications: To send you promotional offers, bonus notifications and platform updates – but only if you have opted in to receive these. You can opt out at any time.
• Legal and regulatory compliance: To meet our obligations under applicable laws including record-keeping requirements for financial transactions.

Every time Ladbrokes processes your personal data, there is a valid legal reason for doing so. The main legal bases we rely on are:

• Contractual necessity: Processing that is necessary to perform the contract between you and Ladbrokes – for example, processing your deposits, settling bets and managing your account.
• Legal obligation: Processing required by law – for example, identity verification (KYC), age verification and anti-money laundering transaction monitoring.
• Legitimate interests: Processing that is in our legitimate business interests provided it does not override your rights – for example, fraud prevention, platform security and customer support.
• Consent: Processing based on your freely given consent – for example, sending you marketing emails or promotional notifications. You can withdraw this consent at any time.

Where Ladbrokes relies on consent as the legal basis, withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal. It simply means we will stop that specific processing from the point of withdrawal.

Ladbrokes does not sell your personal data. We do not share it with third-party marketers. However, operating a platform of Ladbrokes' scale requires working with certain trusted service providers and, in limited cases, complying with legal disclosure obligations. Here is exactly who we may share data with and why:

• Payment processors (JazzCash, Easypaisa, NayaPay, SadaPay, banks, card networks): To process your deposits and withdrawals. Each processor handles your data under their own privacy policy and security standards.
• Identity verification providers: To verify your CNIC, confirm your age and complete KYC checks as required for account compliance.
• IT and hosting infrastructure providers: Companies that provide the servers, databases and cloud infrastructure on which the Ladbrokes platform runs. These providers act as data processors on our behalf under strict data processing agreements.
• Customer support tools: Software providers that power our support ticket and communication systems. These providers only access data as needed to provide their service.
• Analytics providers: Services that help us understand how players use the Ladbrokes platform. Where possible, data shared with analytics providers is anonymised or pseudonymised.
• Regulatory and law enforcement authorities: Where required by applicable law, court order or regulatory directive, Ladbrokes will disclose data to the relevant authority. We will notify you of such disclosures where legally permitted to do so.

Ladbrokes retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. The following general retention periods apply:

• Account data (identity, contact): Retained for the duration of your active Ladbrokes account plus 5 years after closure, to comply with financial record-keeping and AML obligations.
• Financial transaction records: Retained for a minimum of 5 years from the date of the transaction, as required for financial compliance purposes.
• KYC / verification documents: Retained for 5 years after the player's account is closed or the verification is completed, whichever is later.
• Betting and gaming history: Retained for the lifetime of the active account plus up to 5 years, for dispute resolution and regulatory purposes.
• Support communications: Retained for 3 years from the date of the last support interaction.
• Marketing preferences and consent records: Retained for the duration of the account plus 2 years to demonstrate compliance.

After applicable retention periods expire, your personal data is securely deleted or irreversibly anonymised. If you request deletion of your account earlier, we will process this subject to any mandatory legal retention obligations that prevent immediate deletion.

Ladbrokes uses cookies and similar technologies to operate the platform and understand how it is used. A cookie is a small text file placed on your device by your browser when you visit a website. Here are the types of cookies Ladbrokes uses:

• Essential cookies: Required for the platform to function. These manage your login session, remember your cart (bet slip) contents and maintain security tokens. These cannot be disabled without breaking core platform functionality.
• Preference cookies: Remember your settings such as your chosen odds format (decimal/fractional/American), language and display preferences.
• Analytics cookies: Help us understand which pages are visited most, how long players spend on different sections and where errors occur. Data collected is aggregated and does not identify you individually.
• Security cookies: Used to detect and prevent fraudulent login attempts and other suspicious activity on your Ladbrokes account.

Ladbrokes does not use third-party advertising or retargeting cookies that track you across other websites. Our use of third-party analytics tools is limited to understanding usage of the Ladbrokes platform itself.

Ladbrokes implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration or destruction. These include:

• 256-bit SSL/TLS encryption on all web pages and API communications carrying personal or financial data.
• Encrypted data storage for sensitive fields including passwords (which are hashed, never stored in plaintext) and identity document data.
• Access controls: Only authorised Ladbrokes staff with a specific operational need can access player personal data. Access is logged and audited.
• Intrusion detection and monitoring: Automated systems monitor for suspicious activity including unusual login patterns, failed authentication attempts and abnormal transaction behaviour.
• Regular security audits of the Ladbrokes platform and infrastructure, including penetration testing.

While Ladbrokes takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are also responsible for keeping your own Ladbrokes login credentials secure and for logging out when using shared devices.

As a player on Ladbrokes Pakistan, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at support@ladbrokes-jit.com:

• Right of access: You can request a copy of all personal data Ladbrokes holds about you. We will provide this within 30 days of your verified request.
• Right to rectification: If any of the personal data we hold about you is inaccurate or incomplete, you can request that we correct it.
• Right to erasure: You can request deletion of your personal data, subject to our legal retention obligations. We will delete or anonymise data that is no longer required.
• Right to restrict processing: You can request that we temporarily stop processing your data in certain circumstances – for example, while you contest the accuracy of data we hold.
• Right to data portability: You can request your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service if you wish.
• Right to object: You can object to processing based on legitimate interests, including profiling for responsible gaming monitoring. We will consider your objection and cease processing unless we have compelling legitimate grounds.
• Right to withdraw consent: Where we process your data on the basis of consent (e.g. marketing communications), you can withdraw that consent at any time without affecting the lawfulness of prior processing.

The Ladbrokes platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18 years of age. If Ladbrokes discovers that a player under 18 has registered an account, the account will be immediately suspended, all activity will be reviewed and any deposited funds will be returned to the source payment method after standard AML checks.

If you are a parent or guardian and believe your child has registered a Ladbrokes account or accessed the platform, please contact us immediately at support@ladbrokes-jit.com. We will investigate and take appropriate action as quickly as possible.

Ladbrokes strongly recommends that parents and guardians use parental control software to restrict access to gambling-related websites on shared devices used by minors.

Ladbrokes reviews and updates this Privacy Policy periodically to reflect changes in how we operate, changes in applicable law or improvements to our data practices. When significant changes are made, we will notify registered players by email to the address on their account and/or by a prominent notice on the Ladbrokes platform homepage.

Minor clarifications or corrections that do not materially affect how your data is processed may be made without specific notification. The "Last Updated" date at the top of this page always reflects the most recent revision.

We encourage you to review this Privacy Policy from time to time, particularly after receiving any update notification. Your continued use of Ladbrokes after a Policy update constitutes acceptance of the revised Policy.

If you have any questions, concerns or requests regarding this Privacy Policy or how Ladbrokes handles your personal data, please get in touch using the details below:

• Email: support@ladbrokes-jit.com
• Subject line: Please use "Privacy Request – [Your Username]" to help us route your enquiry quickly.
• Response time: We aim to respond to all privacy-related enquiries within 72 hours during Pakistan Standard Time business hours.

For access, deletion or portability requests, we will acknowledge your request within 5 business days and complete it within 30 days. If we require additional time due to complexity, we will notify you.